How we will double Framer's users in 2024

Please open this site on desktop.

The Process

Phase 1 will take 6 weeks and focus on exploration.

Step 1: Audit Past Results

We will begin by evaluating the previous ad campaigns that Framer has run to understand what creative angles and audiences have been tested, what’s worked and what hasn’t.

Step 3: Build Creative

Once we’ve decided upon a set of 4-5 target audiences to focus on, we will build 2-4 creative assets.

(2 hooks per audience, 1 UGC video and 2 graphics per hook) 

Step 5: Test & Iterate Hooks & Angles

We will spend 4-6 weeks testing creative angles and hooks against various audiences.

By the end, we’ll have acquired enough data to determine which audience is performing best and double down there.

Step 2: Determine Target Markets

Based on this data (and any other data we can get our hands on), we will identify several consumer markets to dig into, for example: Figma users, web design enthusiasts, college students, etc.

Step 4: Build Campaigns & Drive Traffic

We will drive qualified traffic to Framer’s existing home page and subpages, ie. features pages, the academy page, the pricing page, etc.


Ad Creative

Speak to their problems. Explain how Framer can solve them.

Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.

*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.

Campaign Structure

We will build these campaigns on Meta & TikTok.

Prospecting

Retargeting

Interest

Lookalikes

If Framer has access to third party or influencer accounts that we can whitelist, we will gladly inspect those and determine if it’s worth testing.

The Process

Phase 2 will take us through Weeks 6-12.

This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.

Step 1: Offer Testing

We’ll begin creating new landing pages testing various offers and really hone in on the creative assets we’re running based on where data is telling us to focus.

Step 3: Copy & Paste

And we will continue this trend, gradually cracking additional subsequent audiences and figuring out which offers, creatives and landing pages work for each segment.

Step 2: Expand to New Audiences

Once we’ve cracked a couple of these audiences and are profitably acquiring users, we will move on to new audiences to figure out how to make those profitable as well.

This is how we will help Framer double users in 2024 through social ads.

Our Work

Case Studies

What Our Clients Think

Testimonials

Mindful

#

bilt

Channels

#

bilt

#

descript

#

dim-mak

#

sendlane

#

gather

#

dude-perfect

#

subject

#

giggster

#

cloak

#

vampr

#

buzzcube

#

fourthwall

#

everloved

#

redcircle

Adam

They’re dope. Mindful feels like we have a full-time employee on our team.

Anytime we need something, they are one message away.

Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.

Message Zach

$$$$

$$$$

Pricing

Pricing

We'll scale your startup for reasonable prices and deliver unreasonable returns.

We'll scale your startup for reasonable prices and deliver unreasonable returns.

Paid Social

Starts at

$3,995/mo

Paid Search

Starts at

$2,495/mo

Creative

Starts at

$5,995/mo

Email & SMS

Starts at

$3,995/mo

The fun part!

Here's an example contract.

Ready to sign?

Request Contract →

We will double Framer's users in 2024.

Please open this site on desktop.

The Process

Phase 1 will take 6 weeks and focus on exploration.

Step 1: Audit Past Results

We will begin by evaluating the previous ad campaigns that Framer has run to understand what creative angles and audiences have been tested, what’s worked and what hasn’t.

Step 3: Build Creative

Once we’ve decided upon a set of 4-5 target audiences to focus on, we will build 2-4 creative assets.

(2 hooks per audience, 1 UGC video and 2 graphics per hook) 

Step 5: Test & Iterate Hooks & Angles

We will spend 4-6 weeks testing creative angles and hooks against various audiences.

By the end, we’ll have acquired enough data to determine which audience is performing best and double down there.

Step 2: Determine Target Markets

Based on this data (and any other data we can get our hands on), we will identify several consumer markets to dig into, for example: Figma users, web design enthusiasts, college students, etc.

Step 4: Build Campaigns & Drive Traffic

We will drive qualified traffic to Framer’s existing home page and subpages, ie. features pages, the academy page, the pricing page, etc.


Ad Creative

Speak to their problems. Explain how Framer can solve them.

Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.

*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.

Campaign Structure

We will build these campaigns on Meta & TikTok.

Prospecting

Retargeting

Interest

Lookalikes

If Framer has access to third party or influencer accounts that we can whitelist, we will gladly inspect those and determine if it’s worth testing.

The Process

Phase 2 will take us through Weeks 6-12.

This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.

Step 1: Offer Testing

We’ll begin creating new landing pages testing various offers and really hone in on the creative assets we’re running based on where data is telling us to focus.

Step 3: Copy & Paste

And we will continue this trend, gradually cracking additional subsequent audiences and figuring out which offers, creatives and landing pages work for each segment.

Step 2: Expand to New Audiences

Once we’ve cracked a couple of these audiences and are profitably acquiring users, we will move on to new audiences to figure out how to make those profitable as well.

This is how we will help Framer double users in 2024 through social ads.

Our Work

Case Studies

What Our Clients Think

Testimonials

Mindful

#

bilt

Channels

#

bilt

#

descript

#

dim-mak

#

sendlane

#

gather

#

dude-perfect

#

subject

#

giggster

#

cloak

#

vampr

#

buzzcube

#

fourthwall

#

everloved

#

redcircle

Adam

They’re dope. Mindful feels like we have a full-time employee on our team.

Anytime we need something, they are one message away.

Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.

Message Zach

$$$$

Pricing

We'll scale your startup for reasonable prices and deliver unreasonable returns.

Paid Social

Starts at

$3,995/mo

Paid Search

Starts at

$2,495/mo

Creative

Starts at

$5,995/mo

Email & SMS

Starts at

$3,995/mo

The fun part!

Here's an example contract.

Ready to sign?

Request Contract →