How we will double Framer's users in 2024

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The Process

Phase 1 will take 6 weeks and focus on exploration.

Step 1: Audit Past Results

We will begin by evaluating the previous ad campaigns that Framer has run to understand what creative angles and audiences have been tested, what’s worked and what hasn’t.

Step 3: Build Creative

Once we’ve decided upon a set of 4-5 target audiences to focus on, we will build 2-4 creative assets.

(2 hooks per audience, 1 UGC video and 2 graphics per hook)

Step 5: Test & Iterate Hooks & Angles

We will spend 4-6 weeks testing creative angles and hooks against various audiences.

By the end, we’ll have acquired enough data to determine which audience is performing best and double down there.

Step 2: Determine Target Markets

Based on this data (and any other data we can get our hands on), we will identify several consumer markets to dig into, for example: Figma users, web design enthusiasts, college students, etc.

Step 4: Build Campaigns & Drive Traffic

We will drive qualified traffic to Framer’s existing home page and subpages, ie. features pages, the academy page, the pricing page, etc.

Ad Creative

Speak to their problems. Explain how Framer can solve them.

Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.

*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.

Campaign Structure

We will build these campaigns on Meta & TikTok.

Prospecting

Retargeting

Interest

Lookalikes

If Framer has access to third party or influencer accounts that we can whitelist, we will gladly inspect those and determine if it’s worth testing.

The Process

Phase 2 will take us through Weeks 6-12.

This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.

Step 1: Offer Testing

We’ll begin creating new landing pages testing various offers and really hone in on the creative assets we’re running based on where data is telling us to focus.

Step 3: Copy & Paste

And we will continue this trend, gradually cracking additional subsequent audiences and figuring out which offers, creatives and landing pages work for each segment.

Step 2: Expand to New Audiences

Once we’ve cracked a couple of these audiences and are profitably acquiring users, we will move on to new audiences to figure out how to make those profitable as well.

This is how we will help Framer double users in 2024 through social ads.

Our Work

Case Studies

Mindful built Descript's ads strategy on Meta, TikTok & LinkedIn from the ground up and has turned social ads into a reliable and cost-efficient user-acquisition channel.
Despite 10x'ing the monthly budget, over the 18 months of working together we've consistently hit CAC targets.
86%
Decrease in customer acquisition cost
20,000+
New customers acquired
In partnership with RIVALS Group & So Social, Mindful developed and managed paid social campaigns for many MrBeast apparel activations.
Mindful oversaw the paid strategy for MrBeast's Squid Games video and many more.
24x
Avg. ROAS on select drops
807%
Increase in revenue generated on Meta
Mindful activated extensive prospecting campaigns converting renters into card holders.
Having seen such early success, Bilt 30x'd ad spend over the course of 90 days and our CAC remained steady.
15k+
Card applications generated via Faceboom & Instagram ads
30x'd
Monthly ad spend while hitting CAC targets
In collaboration with Live Nation, London Entertainment & So Social, Mindful organized photoshoots, developed assets and oversaw ad campaign creation and management.
Mindful advertised Post Malone's 'Hollywood's Bleeding' tour merchandise during lockdown while he was unable to tour.
$600k
Revenue generated
5x
Return on ad spend
Mindful built out Meta, TikTok & Snapchat ad campaigns to reach high school students and convert them into subscribers.
In addition, Mindful proved out LinkedIn ads as an acquisition channel for Subject's target B2B leads: principals and superintendents.
<$10
Cost per new student, enrolling over 5,000 new students
600+
B2B leads generated, at cost-per-leads as low as $100
Mindful helped redefine Gather's personas and rebuilt assets and copy around those users.
Mindful then developed robust ad campaigns on Meta, TikTok & LinkedIn in alignment with those personas to acquire MAUs.
10,000
Qualified users acquired in 90 days
11
Hours spent inside the metaverse
Mindful developed Meta ad campaigns in collaboration with Universal Music & So Social to promote Shawn Mendes' WONDER album.
Mindful's focus was the advertising of WONDER vinyl records in an attempt to win 2020 Album of the Year.
1200+
Records sold
101%
Increase in CTR compared to Universal Music's team
Mindful deployed Meta, TikTok & Google ad campaigns for Pharrell Williams' skincare line driving sales and subscriptions.
In partnership with So Social, Mindful ideated and consulted on ad creatives, landing pages, offers and campaign structure.
40%
Decrease in customer acquisition costs
65%
Increase in ad engagement
Mindful rebuilt Sendlane's Google Ads account from scratch, restoring Sendlane's paid search strategy to a healthier, more profitable state.
Mindful then developed Meta ad campaigns coinciding with the Google efforts to aid in acquiring eCommerce store owners.
19%
Increase in total lead volume
27%
Decrease in customer acquisition costs
Mindful designed Cloak's entire paid ads strategy and built campaigns on a per-drop basis advertising super comf apparel to gamers.
Enabled by Cloak's team, Mindful helped Cloak more than double YoY revenue.
$16M
Revenue generated via ads
100k+
First-time customers acquired
Mindful strategically developed paid social campaigns helping startups raise money on the Wefunder platform.
We restructured Wefunder's Events Manager, honed campaign optimizations, and tweaked targeting to only reach individuals likely to invest.
60%
Increase in qualified traffic by shifting spend towards the bottom-of-funnel
74%
Increase in click-through rate
Alongside RIVALS Group & So Social, Mindful managed Meta, TikTok & Snapchat ad campaigns for Dude Perfect's seasonal apparel collections.
Mindful helped with asset development, identifying Dude Perfect's target customer and finding the best tone for the ads.
397%
Increase in revenue generated via Meta YoY
56%
Decrease in prospecting acquisition cost
Mindful developed Meta ad campaigns for collaborative drops between Steve Aoki's Dim Mak and other brands.
These brands include: Marvel, Naruto, Impact Theory, Harry Potter, The Matrix, Space Jam, Rick & Morty, and many others.
550%
Increase in revenue from Meta
334%
Increase in ROAS
Mindful built Meta ad campaigns for top creators driving sales on their Fourthwall store.
Mindful later engaged as a consultant, training Fourthwall's team acquisition strategies for high level creators.
11x
ROAS on top creator accounts
89%
increase in traffic to creator stores

What Our Clients Think

Testimonials

Mindful

bilt-rewards

Channels

bilt-rewards

descript

cloaked

somewhere

sendlane

gather

subject

giggster

vampr

buzzcube

fourthwall

everloved

Adam

They’re dope. Mindful feels like we have a full-time employee on our team.

Anytime we need something, they are one message away.

Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.

Message Zach

$$$$

Pricing

We'll scale your startup for reasonable prices and deliver unreasonable returns.

Paid Social

Starts at

$3,995/mo

Paid Search

Starts at

$2,495/mo

Creative

Starts at

$5,995/mo

Email & SMS

Starts at

$3,995/mo

The fun part!

Here's an example contract.

Ready to sign?

Request Contract →

Terms & Conditions

We will double Framer's users in 2024.

Please open this site on desktop.

The Process

Phase 1 will take 6 weeks and focus on exploration.

Step 1: Audit Past Results

We will begin by evaluating the previous ad campaigns that Framer has run to understand what creative angles and audiences have been tested, what’s worked and what hasn’t.

Step 3: Build Creative

Once we’ve decided upon a set of 4-5 target audiences to focus on, we will build 2-4 creative assets.

(2 hooks per audience, 1 UGC video and 2 graphics per hook)

Step 5: Test & Iterate Hooks & Angles

We will spend 4-6 weeks testing creative angles and hooks against various audiences.

By the end, we’ll have acquired enough data to determine which audience is performing best and double down there.

Step 2: Determine Target Markets

Based on this data (and any other data we can get our hands on), we will identify several consumer markets to dig into, for example: Figma users, web design enthusiasts, college students, etc.

Step 4: Build Campaigns & Drive Traffic

We will drive qualified traffic to Framer’s existing home page and subpages, ie. features pages, the academy page, the pricing page, etc.

Ad Creative

Speak to their problems. Explain how Framer can solve them.

Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.

Campaign Structure