Playboy is iconic.
Soon, Playboy Club will be too.
Playboy is iconic.
Soon, Playboy Club will be too.
Please open this site on desktop.
The Process
Phase 1 will take 6 weeks and focus on exploration.
Step 1: Install Full-Funnel Tracking
We'll begin by placing a TikTok Pixel, Meta Pixel, X Pixel & Snapchat Pixel on Playboy.com and setting up events to ensure proper attribution through the funnel.
Step 3: Build Creative
Every month we'll create 8 UGC videos (4 concepts x 2 hooks) and 6 statics/carousals, each with 2 ad copy variations.
*28 creative tests each month
Step 5: Test & Iterate Hooks & Angles
We'll test creative angles and hooks against various audiences to identify which cohorts resonate with which selling points.
By the end of the 6 weeks, we’ll have acquired enough data to determine which audiences are performing best so we can double down.
Step 2: Evaluate Past Data
Meanwhile, we'll be evaluating data from Playboy's Google Analytics, social channels and any previous marketing efforts to understand what creative angles and audiences we should initially hone in on.
Step 4: Build Campaigns & Drive Traffic
We'll build prospecting campaigns on Meta, TikTok, X and Snapchat, and begin driving qualified traffic to Playboy’s home page.
Ad Creative
Give them what they want.
Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.
*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.
Campaign Structure
We will build these campaigns on Meta, TikTok, X & Snapchat.
Prospecting
Retargeting
Interest
Lookalikes
If Playboy has access to whitelist any model's Instagram/TikTok/X page, we will gladly test those.
The Process
Phase 2 will take us through Weeks 6-12.
This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.
Step 1: Offer Testing
Based on the data, we’ll develop new landing pages, test more offers and hone in on the creative assets we’re building for each audience.
Step 3: Copy & Paste
We will continue this trend, cracking additional audiences and figuring out which offers, creatives angles and landing pages work for each cohort.
Step 2: Expand to New Audiences
Once we’ve cracked a couple audiences and are profitably acquiring customers from those cohorts, we'll begin figuring out new audiences to profit from.
Step 4: Scale 🚀🐰
This is how we will make Playboy Club iconic through social ads.
Our Work
Case Studies
Mindful built Descript's ads strategy on Meta, TikTok & LinkedIn from the ground up and has turned social ads into a reliable and cost-efficient user-acquisition channel.
Despite 10x'ing the monthly budget, over the 18 months of working together we've consistently hit CAC targets.
86%
Decrease in customer acquisition cost
20,000+
New customers acquired
In partnership with RIVALS Group & So Social, Mindful developed and managed paid social campaigns for many MrBeast apparel activations.
Mindful oversaw the paid strategy for MrBeast's Squid Games video and many more.
24x
Avg. ROAS on select drops
807%
Increase in revenue generated on Meta
Mindful activated extensive prospecting campaigns converting renters into card holders.
Having seen such early success, Bilt 30x'd ad spend over the course of 90 days and our CAC remained steady.
15k+
Card applications generated via Faceboom & Instagram ads
30x'd
Monthly ad spend while hitting CAC targets
In collaboration with Live Nation, London Entertainment & So Social, Mindful organized photoshoots, developed assets and oversaw ad campaign creation and management.
Mindful advertised Post Malone's 'Hollywood's Bleeding' tour merchandise during lockdown while he was unable to tour.
$600k
Revenue generated
5x
Return on ad spend
Mindful built out Meta, TikTok & Snapchat ad campaigns to reach high school students and convert them into subscribers.
In addition, Mindful proved out LinkedIn ads as an acquisition channel for Subject's target B2B leads: principals and superintendents.
<$10
Cost per new student, enrolling over 5,000 new students
600+
B2B leads generated, at cost-per-leads as low as $100
Mindful helped redefine Gather's personas and rebuilt assets and copy around those users.
Mindful then developed robust ad campaigns on Meta, TikTok & LinkedIn in alignment with those personas to acquire MAUs.
10,000
Qualified users acquired in 90 days
11
Hours spent inside the metaverse
Mindful developed Meta ad campaigns in collaboration with Universal Music & So Social to promote Shawn Mendes' WONDER album.
Mindful's focus was the advertising of WONDER vinyl records in an attempt to win 2020 Album of the Year.
1200+
Records sold
101%
Increase in CTR compared to Universal Music's team
Mindful deployed Meta, TikTok & Google ad campaigns for Pharrell Williams' skincare line driving sales and subscriptions.
In partnership with So Social, Mindful ideated and consulted on ad creatives, landing pages, offers and campaign structure.
40%
Decrease in customer acquisition costs
65%
Increase in ad engagement
Mindful rebuilt Sendlane's Google Ads account from scratch, restoring Sendlane's paid search strategy to a healthier, more profitable state.
Mindful then developed Meta ad campaigns coinciding with the Google efforts to aid in acquiring eCommerce store owners.
19%
Increase in total lead volume
27%
Decrease in customer acquisition costs
Mindful designed Cloak's entire paid ads strategy and built campaigns on a per-drop basis advertising super comf apparel to gamers.
Enabled by Cloak's team, Mindful helped Cloak more than double YoY revenue.
$16M
Revenue generated via ads
100k+
First-time customers acquired
Mindful strategically developed paid social campaigns helping startups raise money on the Wefunder platform.
We restructured Wefunder's Events Manager, honed campaign optimizations, and tweaked targeting to only reach individuals likely to invest.
60%
Increase in qualified traffic by shifting spend towards the bottom-of-funnel
74%
Increase in click-through rate
Alongside RIVALS Group & So Social, Mindful managed Meta, TikTok & Snapchat ad campaigns for Dude Perfect's seasonal apparel collections.
Mindful helped with asset development, identifying Dude Perfect's target customer and finding the best tone for the ads.
397%
Increase in revenue generated via Meta YoY
56%
Decrease in prospecting acquisition cost
Mindful developed Meta ad campaigns for collaborative drops between Steve Aoki's Dim Mak and other brands.
These brands include: Marvel, Naruto, Impact Theory, Harry Potter, The Matrix, Space Jam, Rick & Morty, and many others.
550%
Increase in revenue from Meta
334%
Increase in ROAS
Mindful built Meta ad campaigns for top creators driving sales on their Fourthwall store.
Mindful later engaged as a consultant, training Fourthwall's team acquisition strategies for high level creators.
11x
ROAS on top creator accounts
89%
increase in traffic to creator stores
What Our Clients Think
Testimonials
Mindful
#
bilt-rewards
Channels
#
bilt-rewards
#
descript
#
cloaked
#
somewhere
#
sendlane
#
gather
#
subject
#
giggster
#
vampr
#
buzzcube
#
fourthwall
#
everloved
Adam
They’re dope. Mindful feels like we have a full-time employee on our team.
Anytime we need something, they are one message away.
Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.
Message Zach
$$$$
$$$$
Pricing monthly
Pricing monthly
We'll scale Playboy Club for reasonable prices and deliver unreasonable returns.
We'll scale Playboy Club for reasonable prices and deliver unreasonable returns.
Paid Social
10% of ad spend w/
$4,000 min
Paid Search
10% of ad spend w/
$4,000 min
Creative
Starts at
$6,000
The fun part!
Here's an example contract.
Playboy is iconic.
Soon, Playboy Club will be too.
Please open this site on desktop.
The Process
Phase 1 will take 6 weeks and focus on exploration.
Step 1: Install Full-Funnel Tracking
We'll begin by placing a TikTok Pixel, Meta Pixel, X Pixel & Snapchat Pixel on Playboy.com and setting up events to ensure proper attribution through the funnel.
Step 3: Build Creative
Every month we'll create 8 UGC videos (4 concepts x 2 hooks) and 6 statics/carousals, each with 2 ad copy variations.
*28 creative tests each month
Step 5: Test & Iterate Hooks & Angles
We'll test creative angles and hooks against various audiences to identify which cohorts resonate with which selling points.
By the end of the 6 weeks, we’ll have acquired enough data to determine which audiences are performing best so we can double down.
Step 2: Evaluate Past Data
Meanwhile, we'll be evaluating data from Playboy's Google Analytics, social channels and any previous marketing efforts to understand what creative angles and audiences we should initially hone in on.
Step 4: Build Campaigns & Drive Traffic
We'll build prospecting campaigns on Meta, TikTok, X and Snapchat, and begin driving qualified traffic to Playboy’s home page.
Ad Creative
Give them what they want.
Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.
*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.
Campaign Structure
We will build these campaigns on Meta, TikTok, X & Snapchat.
Prospecting
Retargeting
Interest
Lookalikes
If Playboy has access to whitelist any model's Instagram/TikTok/X page, we will gladly test those.
The Process
Phase 2 will take us through Weeks 6-12.
This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.
Step 1: Offer Testing
Based on the data, we’ll develop new landing pages, test more offers and hone in on the creative assets we’re building for each audience.
Step 3: Copy & Paste
We will continue this trend, cracking additional audiences and figuring out which offers, creatives angles and landing pages work for each cohort.
Step 2: Expand to New Audiences
Once we’ve cracked a couple audiences and are profitably acquiring customers from those cohorts, we'll begin figuring out new audiences to profit from.
Step 4: Scale 🚀🐰
This is how we will make Playboy Club iconic through social ads.
Our Work
Case Studies
Mindful built Descript's ads strategy on Meta, TikTok & LinkedIn from the ground up and has turned social ads into a reliable and cost-efficient user-acquisition channel.
Despite 10x'ing the monthly budget, over the 18 months of working together we've consistently hit CAC targets.
86%
Decrease in customer acquisition cost
20,000+
New customers acquired
In partnership with RIVALS Group & So Social, Mindful developed and managed paid social campaigns for many MrBeast apparel activations.
Mindful oversaw the paid strategy for MrBeast's Squid Games video and many more.
24x
Avg. ROAS on select drops
807%
Increase in revenue generated on Meta
Mindful activated extensive prospecting campaigns converting renters into card holders.
Having seen such early success, Bilt 30x'd ad spend over the course of 90 days and our CAC remained steady.
15k+
Card applications generated via Faceboom & Instagram ads
30x'd
Monthly ad spend while hitting CAC targets
In collaboration with Live Nation, London Entertainment & So Social, Mindful organized photoshoots, developed assets and oversaw ad campaign creation and management.
Mindful advertised Post Malone's 'Hollywood's Bleeding' tour merchandise during lockdown while he was unable to tour.
$600k
Revenue generated
5x
Return on ad spend
Mindful built out Meta, TikTok & Snapchat ad campaigns to reach high school students and convert them into subscribers.
In addition, Mindful proved out LinkedIn ads as an acquisition channel for Subject's target B2B leads: principals and superintendents.
<$10
Cost per new student, enrolling over 5,000 new students
600+
B2B leads generated, at cost-per-leads as low as $100
Mindful helped redefine Gather's personas and rebuilt assets and copy around those users.
Mindful then developed robust ad campaigns on Meta, TikTok & LinkedIn in alignment with those personas to acquire MAUs.
10,000
Qualified users acquired in 90 days
11
Hours spent inside the metaverse
Mindful developed Meta ad campaigns in collaboration with Universal Music & So Social to promote Shawn Mendes' WONDER album.
Mindful's focus was the advertising of WONDER vinyl records in an attempt to win 2020 Album of the Year.
1200+
Records sold
101%
Increase in CTR compared to Universal Music's team
Mindful deployed Meta, TikTok & Google ad campaigns for Pharrell Williams' skincare line driving sales and subscriptions.
In partnership with So Social, Mindful ideated and consulted on ad creatives, landing pages, offers and campaign structure.
40%
Decrease in customer acquisition costs
65%
Increase in ad engagement
Mindful rebuilt Sendlane's Google Ads account from scratch, restoring Sendlane's paid search strategy to a healthier, more profitable state.
Mindful then developed Meta ad campaigns coinciding with the Google efforts to aid in acquiring eCommerce store owners.
19%
Increase in total lead volume
27%
Decrease in customer acquisition costs
Mindful designed Cloak's entire paid ads strategy and built campaigns on a per-drop basis advertising super comf apparel to gamers.
Enabled by Cloak's team, Mindful helped Cloak more than double YoY revenue.
$16M
Revenue generated via ads
100k+
First-time customers acquired
Mindful strategically developed paid social campaigns helping startups raise money on the Wefunder platform.
We restructured Wefunder's Events Manager, honed campaign optimizations, and tweaked targeting to only reach individuals likely to invest.
60%
Increase in qualified traffic by shifting spend towards the bottom-of-funnel
74%
Increase in click-through rate
Alongside RIVALS Group & So Social, Mindful managed Meta, TikTok & Snapchat ad campaigns for Dude Perfect's seasonal apparel collections.
Mindful helped with asset development, identifying Dude Perfect's target customer and finding the best tone for the ads.
397%
Increase in revenue generated via Meta YoY
56%
Decrease in prospecting acquisition cost
Mindful developed Meta ad campaigns for collaborative drops between Steve Aoki's Dim Mak and other brands.
These brands include: Marvel, Naruto, Impact Theory, Harry Potter, The Matrix, Space Jam, Rick & Morty, and many others.
550%
Increase in revenue from Meta
334%
Increase in ROAS
Mindful built Meta ad campaigns for top creators driving sales on their Fourthwall store.
Mindful later engaged as a consultant, training Fourthwall's team acquisition strategies for high level creators.
11x
ROAS on top creator accounts
89%
increase in traffic to creator stores
What Our Clients Think
Testimonials
Mindful
#
bilt-rewards
Channels
#
bilt-rewards
#
descript
#
cloaked
#
somewhere
#
sendlane
#
gather
#
subject
#
giggster
#
vampr
#
buzzcube
#
fourthwall
#
everloved
Adam
They’re dope. Mindful feels like we have a full-time employee on our team.
Anytime we need something, they are one message away.
Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.
Message Zach
$$$$
Pricing monthly
We'll scale Playboy Club for reasonable prices and deliver unreasonable returns.
Paid Social
10% of ad spend w/
$4,000 min
Paid Search
10% of ad spend w/
$4,000 min
Creative
Starts at
$6,000
The fun part!
Here's an example contract.
Ready to sign?
Request Contract →