Playboy is iconic.

Soon, Playboy Club will be too.

Playboy is iconic.

Soon, Playboy Club will be too.

Please open this site on desktop.

The Process

Phase 1 will take 6 weeks and focus on exploration.

Step 1: Install Full-Funnel Tracking

We'll begin by placing a TikTok Pixel, Meta Pixel, X Pixel & Snapchat Pixel on Playboy.com and setting up events to ensure proper attribution through the funnel.

Step 3: Build Creative

Every month we'll create 8 UGC videos (4 concepts x 2 hooks) and 6 statics/carousals, each with 2 ad copy variations.


*28 creative tests each month

Step 5: Test & Iterate Hooks & Angles

We'll test creative angles and hooks against various audiences to identify which cohorts resonate with which selling points.


By the end of the 6 weeks, we’ll have acquired enough data to determine which audiences are performing best so we can double down.

Step 2: Evaluate Past Data

Meanwhile, we'll be evaluating data from Playboy's Google Analytics, social channels and any previous marketing efforts to understand what creative angles and audiences we should initially hone in on.

Step 4: Build Campaigns & Drive Traffic

We'll build prospecting campaigns on Meta, TikTok, X and Snapchat, and begin driving qualified traffic to Playboy’s home page.

Ad Creative

Give them what they want.

Give them what they want.

Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.

*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.

Campaign Structure

We will build these campaigns on Meta, TikTok, X & Snapchat.

Prospecting

Retargeting

Interest

Lookalikes

If Playboy has access to whitelist any model's Instagram/TikTok/X page, we will gladly test those.

The Process

Phase 2 will take us through Weeks 6-12.

This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.

Step 1: Offer Testing

Based on the data, we’ll develop new landing pages, test more offers and hone in on the creative assets we’re building for each audience.

Step 3: Copy & Paste

We will continue this trend, cracking additional audiences and figuring out which offers, creatives angles and landing pages work for each cohort.

Step 2: Expand to New Audiences

Once we’ve cracked a couple audiences and are profitably acquiring customers from those cohorts, we'll begin figuring out new audiences to profit from.

Step 4: Scale 🚀🐰

This is how we will make Playboy Club iconic through social ads.

Our Work

Case Studies

What Our Clients Think

Testimonials

Mindful

#

bilt

Channels

#

bilt

#

descript

#

dim-mak

#

sendlane

#

gather

#

dude-perfect

#

subject

#

giggster

#

cloak

#

vampr

#

buzzcube

#

fourthwall

#

everloved

#

redcircle

Adam

They’re dope. Mindful feels like we have a full-time employee on our team.

Anytime we need something, they are one message away.

Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.

Message Zach

$$$$

$$$$

Pricing monthly

Pricing monthly

We'll scale Playboy Club for reasonable prices and deliver unreasonable returns.

We'll scale Playboy Club for reasonable prices and deliver unreasonable returns.

Paid Social

10% of ad spend w/

$4,000 min

Paid Search

10% of ad spend w/

$4,000 min

Creative

Starts at

$6,000

The fun part!

Here's an example contract.

Ready to sign?

Ready to sign?

Request Contract →

Request Contract →

Playboy is iconic.

Soon, Playboy Club will be too.

Please open this site on desktop.

The Process

Phase 1 will take 6 weeks and focus on exploration.

Step 1: Install Full-Funnel Tracking

We'll begin by placing a TikTok Pixel, Meta Pixel, X Pixel & Snapchat Pixel on Playboy.com and setting up events to ensure proper attribution through the funnel.

Step 3: Build Creative

Every month we'll create 8 UGC videos (4 concepts x 2 hooks) and 6 statics/carousals, each with 2 ad copy variations.


*28 creative tests each month

Step 5: Test & Iterate Hooks & Angles

We'll test creative angles and hooks against various audiences to identify which cohorts resonate with which selling points.


By the end of the 6 weeks, we’ll have acquired enough data to determine which audiences are performing best so we can double down.

Step 2: Evaluate Past Data

Meanwhile, we'll be evaluating data from Playboy's Google Analytics, social channels and any previous marketing efforts to understand what creative angles and audiences we should initially hone in on.

Step 4: Build Campaigns & Drive Traffic

We'll build prospecting campaigns on Meta, TikTok, X and Snapchat, and begin driving qualified traffic to Playboy’s home page.

Ad Creative

Give them what they want.

Concepts will consist of ideas like the ones in the below Notion doc. We will manage the entire production process here.

*Graphics will only take a couple days to finalize, whereas videos (pending intensity of production) will take 21-28 days to finalize. If you already have content available to run as ads, we may decide to launch initially with those assets for the sake of time.

Campaign Structure

We will build these campaigns on Meta, TikTok, X & Snapchat.

Prospecting

Retargeting

Interest

Lookalikes

If Playboy has access to whitelist any model's Instagram/TikTok/X page, we will gladly test those.

The Process

Phase 2 will take us through Weeks 6-12.

This phase will focus on honing in on exactly what messaging, creative angles, landing pages and offers are working well for whichever audiences are identified as the highest performers.

Step 1: Offer Testing

Based on the data, we’ll develop new landing pages, test more offers and hone in on the creative assets we’re building for each audience.

Step 3: Copy & Paste

We will continue this trend, cracking additional audiences and figuring out which offers, creatives angles and landing pages work for each cohort.

Step 2: Expand to New Audiences

Once we’ve cracked a couple audiences and are profitably acquiring customers from those cohorts, we'll begin figuring out new audiences to profit from.

Step 4: Scale 🚀🐰

This is how we will make Playboy Club iconic through social ads.

Our Work

Case Studies

What Our Clients Think

Testimonials

Mindful

#

bilt

Channels

#

bilt

#

descript

#

dim-mak

#

sendlane

#

gather

#

dude-perfect

#

subject

#

giggster

#

cloak

#

vampr

#

buzzcube

#

fourthwall

#

everloved

#

redcircle

Adam

They’re dope. Mindful feels like we have a full-time employee on our team.

Anytime we need something, they are one message away.

Mindful goes above and beyond for our team to feel as if we have a dedicated person 24/7 that can help us scale our advertising spend.

Message Zach

$$$$

Pricing monthly

We'll scale Playboy Club for reasonable prices and deliver unreasonable returns.

Paid Social

10% of ad spend w/

$4,000 min

Paid Search

10% of ad spend w/

$4,000 min

Creative

Starts at

$6,000

The fun part!

Here's an example contract.

Ready to sign?

Request Contract →